“Mr Bean” Micro-environmental Factors (SWOT) Essay

StrengthsMr Bean is the trade leader for soybean plant edible bean related fodder and beverage in Singapore It is a well-respected brand, clinching numerous awards including the Established Brands Award and the Most Popular Brand Award for the 3rd consecutive year It has a fuddled food market presence with 56 outlets island-wide. Only the finest ingredients and highest grade of NGMO (Non genetically modified) soja bean is used in its productsWeaknessesThere is minimal product differentiation from main competitors. Mr Bean is dependent on a main competitive advantage the retail of soya bean products. This might hinder business diversification should the need sneak It is a strong local brand but currently has no world(prenominal) presenceOpportunitiesMr Bean can choose to co-brand with separate food and beverage businesses Mr Bean can also brand franchise to manufacturers of other goods and services It can also tap into a new international market the emerging markets of health-conscious publics inAsia ThreatsMr Bean will be greatly affected if there is a rise in the price of soya beans or dairy products Mr Beans success might lead to the potential holy terror of imitating competitors There might be a shift in the health-conscious market trend, causing a decrease in the demand for such products environsMacro-environmental Factors (STEEP)Social-Cultural Literacy rate of 96%, making the Philippines the third-largest English speaking country in the world Main religion is Roman Catholicism Philippines has a strong snacking culture Food on the go is appealing to the mass market as they argon generally time-poor Filipinos be increasingly aware of health concerns and are turning to healthy food 25% of the population are students who have high spending power (Filipino Kids and Their Lifestyle, 2007, sec 1, par 9) They are open to foreign brandsTechnological Filipinos are relatively tech-savvy There is consonant growing mesh usage in ManilaAccording to t he search group BSBC Hook UAI, there was a 21.3% increase in Internet users from 2002 to 2004 in Metro Manila (Philippines Internet and Telecommunications Report, 2009, sec 2, par 3) Philippines is a developing country with proper infrastructure Technical support for equipment in urban areas is easily accessible Economic GDP (PPP) USD 327.2 billion in 2008 (The World Fact Book, Philippines, 2009, sec 5, par 2) The economy consists mainly of agriculture, manufacturing and exploit businesses It is aiming towards becoming a developed country by 2020 The economy is reliant on foreign currencyEnvironmental Petrol prices and energy cost are volatile and potentially unpredictable Local resources should meet a respectable standard and quality Philippines is the worlds biggest producer of coconuts, and third-largest producer of bananasPolitical Political issues in the country still exist straight off (eg. corruption and policy inertia) and are likely to continue. However, they will not sign worse. (Philippines Risk Rating Update, 2008, sec 1, par 2) According to PERC Ltd, Philippines has a peril factor of about 5.5 (1 being the lowest, 10 being the most risky)