Sports Event Sponsorship Essay Example | Topics and Well Written Essays - 2500 words

Sports Event Sponsorship - Essay ExampleAlthough the benefits for an accompaniment management company are the profits, more benefits are gained by the sponsors. Due to this, the ordinaryity of sponsorship cases is increasing.Sponsorship is now seen as the new marketing tool. This is because it can overcome communication barriers that media advertising cannot (Walliser, 2003). In addition to this, sponsorship marketing can access unlimited target audience. The most popular corporate sponsorship is seen in sports events. Through sports events, corporations can reach a large number of audiences and can too target their brands according to the type of sports and the events.The aim of this look into is to evaluate the importance of corporate sponsorships for sporting events and how can event management companies attract sponsors for such events. The recommendations derived from the search will be given to both the corporations and event management companies so that both gain more ben efits. The data collection methods used to accomplish this research include primary and secondary methods. The primary research will be conducted through semi-structured interviews of corporations and event management companies. ... Different occasions are being celebrated around the world on daily basis. concourse especially the organizations find it difficult to plan an occasion or an event thus give this responsibility over to someone who can perform it well. Thus, event planning started. As the growth of different events and occasions started in the world, an events industry was formed (Bowdin et al. 2006). Now-a-days, the event planning industry has evolved and changed as compared to what it was in the past. According to alter (2006) as the trends in event planning kept changing over the time and the industry began to grow, many organizations outsource their company events to the event planning agencies that poke out a complete management package from the starting point to t he end point. The formation of the event industry has been led by the globalization of markets and communication change the trends and nature of the events industry (Bowdin et al. 2006). According to Allen (2008) the event planning industry now includes professional event management organizations that plan corporate events, social events and weddings. The industry also includes the independent event planners, incentive houses, meeting planners (Allen, 2002). This event planning industry has grown into a multi-billion dollar industry globally. Preparing for an event and organizing everything has been compared to the direction of a plastic film where once an event starts there is no turning back (Allen, 2008). SponsorshipAccording to Walliser (2003), a proper definition of sponsorship does not exist but it usually interpreted as a strategic corporate giving. Companies now incorporate their sponsoring activities into their marketing plan which has made it a strategic marketing tool ( Ferrand & Pages, 1999). Sponsorship management